Italian version
.art
18.06.04 You Whores, sell oneself online for any reason.
The classified ad subculture, born first in free ad magazines, then in every other place, Internet included, is a medium on its own, which, in a few lines, tries to synthesize a message of request or offer of a service and to stand out among the others. If this is contextualized in the contemporary tendency to express everything in terms of money, we have the possibility of subverting this culture. You Whores is a project which encourages anyone to formalize, using a classified ad, the selling of 'something' and its price. The key attributes of an effective message are conciseness, attractiveness and clarity, and most of the artists (professional or otherwise) who participated have shown a marked sensitivity to paradox and to the conceptualization of the 'service' offered. The result is an endless tour of personal imagination which touches everything from the commercialization of feelings to the complete abstraction of interpersonal relationships, evolving towards urban, or simply technical, actions, always based on strong feelings. The prices are often absurd and ironic at the same time and hint at possible interchange perspectives pushed to the limits of imagination.