Italian version
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09.05.03 Guerrillamarketing.it, italian tactical media.
Legitimate children of Luther Blissett's theories, based in Rome, Guerrillamarketing.it activists have already shown a strong tactical media strategy with their amusing initiative Shock and Hoax, during the most critical moments of the war in Iraq. But their actions cover several fronts. 'Spazio Disponibile', too, takes one of Naomi Klein's postulates and turns it into an active practice by selling t-shirts advertising the availability to the 'highest bidder' of the space on them, overturning the usual action of displaying company's logos on one's clothes. Another thing that can't be missed is the 'Scrap the Brand' campaign, the first act of a broader action to advocate the need for the State to economically encourage the information economy. It's an initiative aimed at exposing the chasm dividing institutional policies and the communication workers, eaten by a market which profits from the lack of fair rules, missing also from the government's agenda.