Italian version
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17.03.03 No War: Brand America, auteur freeware posters, song by Beastie Boys.
The few groups and collectives who didn't already do so, are now contributing to the cause against the war against Iraq with their public acts and strategies. First of all, the Adbusters crew, which challenges the commercial communication in the United States aiming, as always, at the heart. 'Boycott Brand America', in fact, is much more than an online petition. The intent is to launch a boycotting campaign against the most popular exported american products, encouraging the signers not to go to McDonald's, Niketowns, theaters screening Hollywood's movies, Disneyland, Esso gasoline stations, Chevron, not to buy anything from Pepsi, Coca Cola, Gap and Starbucks and not to watch the Fox, CNN and MTV channels starting from the first minute of war. Graphicians' associations, too, are mobilizing to offer high-impact anti-war posters to those willing to download and use them according to the freeware rules. It's possible to follow this initiative on the 'Another Poster for Peace' website and, among the artists, there's also the legendary american designer Milton Glaser. There are also the Beastie Boys, who put up a song named In a World Gone Mad with lyrics like 'Now how many people must get killed? For oil families' pockets to get filled?' on their website for free download. The B.Boys state clearly that, in international politics, they don't feel represented by Bush at all. Among the childish institutional retaliations to the european refusal of the american domination there's the one by the Republican Bob Ney, who ordered all the cafeterias of the House of Representatives to remove the word 'French' from the menus, substituting it with 'Freedom', so now it's only possible to ask for 'Freedom Fries' and 'Freedom Toasts'.